Visual Merchandising Fourth Edition Format:Paperback Who will be the first

Who will be the first to call Bingo

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this book is packed with practical techniques and features effective exercises to pump up your persuasive powers

It also examines the psychology and ever-changing trends behind consumer behaviour

Arranged in broadly chronological order

Visual Merchandising Fourth Edition Format:Paperback Who will be the firstThis comprehensive guide to visual merchandising covers both window dressing and in store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the