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They are an Xyz-oriented strategy that focuses solely on swarming the field with Rank 4 monsters, using the effects of their Main Deck monsters to Special Summon themselves from the hand by fulfilling certain conditions, such as discarding a card, shuffling a "Ryzeal" monster from the hand or Graveyard, or having a "Ryzeal" monster on the field or Graveyard

First Edition cards are also shadowless but feature a distinct Edition 1 black stamp on the bottom-left of the artwork

The value comes from scarcity over time

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Quick aside - we are talking paper cards only here, and leaving digital products like Magic: Arena out of consideration