A lot of Zombie-based decks can struggle with card draw, so its ability not being once per turn is an excellent way to ensure you have a full hand of useful cards
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According to EDHREC, there have been more decks made than any of the other ones by a fair margin, with only Korvold, Fae-Cursed king anywhere close to striking distance
It has three power itself, allowing it to attack on top of dealing direct burn damage, making for a formidable alliance card