Its not particularly good, but almost any card from Alpha is going to be insanely valuable just by virtue of being from such an old set 9
Certain characters have abilities that interact with the locations and showcase the boosts locations can offer
The only problem with trying to utilise Shift as an ability is that it relies on you taking up space in your deck for cheaper versions of the characters you want to shift out
Some commanders directly incentivize this kind of deckbuilding more than others such as Animar, Soul of ElementsAnimar, Soul of Elements, Alesha, Who Smiles at DeathAlesha, Who Smiles at Death, and Uril, the MiststalkerUril, the Miststalker
The downside of VMAX Pokmon is that when they are knocked out, the opponent draws three prize cards instead of one, letting them take a major leap towards victory