Joico LumiShine Demi-Permanent Liquid Hair Color 10BV Blue Violet Lightest Blonde Serum Deep Hydration: Moisturizes and detangles

Deep Hydration: Moisturizes and detangles while improving elasticity

so hair looks restored with natural-looking radiance

size is ideal for frequent use and offers good value

rich in Omega 3 fatty acids

Hydrating Conditioner (8

Joico LumiShine Demi-Permanent Liquid Hair Color 10BV Blue Violet Lightest Blonde Serum Deep Hydration: Moisturizes and detanglesJoico LumiShine Demi Permanent Liquid Hair Color in 10BV Blue Violet Lightest Blonde delivers vibrant, long lasting color with a luminous finish. This gentle formula enhances your hairs natural shine while neutralizing unwanted brassiness with its blue violet tone. Perfect for adding subtle dimension or refreshing faded color, it leaves hair feeling soft and healthy without the commitment of permanent dye. Ideal for maintaining a bright, cool blonde